gillette case answers - Marketing Dr.Brooks GilletteCase 1 ?Continuous?Dynamically continuous?Discontinuous a . Disclaimer: This work has been submitted by a student. In order to guide itself and ensure the entire company is aligned in its objectives, an organisation often develops a vision statement. Marketing Dr.Brooks GilletteCase 1. The lazy student will simply adopt the critical line on the company’s strategy being fed to him or her by Jeremy Kahn, the author of the article. As A Company That Worth $192 Billion, Gillette Produces Innovative Product Which Are Used By 750 Million Men From Around The World, According To Euromonitor. You do not need to worry about the case study anymore as our expert writers can take care of it. The lazy student will simply adopt the critical line on the company’s strategy being fed to him or her by Jeremy Kahn, the author of the article. Case Study 1: Gillette For more than 100 years, Gillette has dominated the razor industry. How Do I Present CDR To Engineers Australia? From this, Gillette has calculated that the world market for blades, razors, shaving creams and gels in 2002 was in excess of £5 billion a year. Gillette case study Gillette recognised that different segments of the market are seeking different product benefits. View Homework Help - gillette case answers from MKTG 3301 at Houston Baptist University. Aiming to be ‘faster’ recognises that being ‘second to….’ can lead to poor sales and low market share. Gun control second amendment essay, how to be successful in class essay argumentative essay on capitalism is better than communism. As was the case with Sensor, Gillette hopes that the products’ innovation will convince men to switch brands and pay the higher prices. INTRODUCTION A. This report is about the information of Gillette case analysis and alternative referral marketing strategy. Thank you mother essay case study answers acquisition gillette P&g case study about life insurance. This offered them an idea of what changed they should make. Through the years, Gillette has strived to stay on the lead in wet-shaving market. The ups and downs. Successful organisations find out what the consumer wants and then produce this product for them. A vision statement is intended to convey what the organisation ‘is all about’. As a company that worth $19.2 billion, Gillette produces innovative product which are used by 750 million men from around the world, according to Euromonitor. What is the context that Gillette has created and operates at? Australian Writers for Hire | MBA, Ph.D & Masters, Looking for Gillette Case Study Analysis Question to Answers? Gillette: Managing product innovation Assessment Answer . Acquire HD Quality research work with 100% Plagiarism free content – Get related Assignment Help & Topics written by native Expert writers in (USA, U.K. & Australia). Case Scenario: Gillette has always believed that continuous new product development resulting from extensive R&D is necessary to differentiate itself from its competitors. Pomerian puppies for adoption. modified an existing razor and transformed it into something new and different. Marketing Dr.Brooks GilletteCase 1. Who: Gillette, a mature razor and blade manufacturer owned by Procter & Gamble, holds a commanding share of the current market. Continuous? Major HBR cases concerns on a whole industry, a whole organization or some part of organization; profitable or non-profitable organizations. 5432 words (22 pages) Dissertation. shaving technology, or a high quality disposable product for people looking for a good quality shave with the convenience of a disposable. 47. They have experience with working on a number of SWOT analyses. Gillette has successfully convinced the world that "more … Some of Gillette's spokespeople such as Tiger Woods have run into controversy after becoming endorsers for the band. Gillette's Restructuring in India - Gillette India Ltd., The case focuses on the turnaround of Gillette India Limited (GIL) the Indian arm of the multinational Gillette Company. “Will this proposed new venture generate profits for the company?” Many businesses have come unstuck by wrongly believing the answer to be “Yes”. Case study anorexia a day without plastic essay in english how to write an essay on drug abuse essay on student burnout, essay on negative impacts of tourism gillette study answers case P&g acquisition what tense is an expository essay written in, dissertation sur le progres scientifique. Usually a firm will produce prototypes that can be test marketed on a representative sample of potential consumers. Alternatives: Focus on R&D:Gillette is the market leader when it comes to safety blades and its profit margins are immense. • Gillette entered the Indian market in 1984. Center for case study teaching in science short essay about winter vacation, narrative essay about grandparents, what to write in a … Gillette Case Study 1. Patents can protect products, but it is impossible to prevent other firms coming up with their own interpretation and application of the original good idea e.g. Case study of Procter and Gamble merger with Gillette helps us in learning following: Post merger scenario of both the companies after the merger. STEP 6: Porter’s Five Forces/ Strategic Analysis Of The Gillette Fusion Case Study: To analyze the structure of a company and its corporate strategy, Porter’s five forces model is used. Fce for schools essay topics! They are great dogs for apartment dwellers, retirees, couples with older children and singles. View Homework Help - gillette case answers from MKTG 3301 at Houston Baptist University. Procter and Gamble was interested in buying Gillette because it wanted to improve and expand its product and target as many customers it can. The company understood exactly what they, wanted and needed. Fortunately, Gillette’s first primary competitor could not exploit the niche it had created was sold to Gillette. Its scientists, technicians and product engineers are continually trying out new features and production techniques with a view to improving product performance. ‘Looking good, feeling good’ is a many-staged process of personal grooming, of which shaving is just one aspect. You need to adjust quickly to new living situations. QUESTION 1 1. The lazy student will simply adopt the critical line on the company’s strategy being fed to him or her by Jeremy Kahn, the author of the article. Gillette Case Study: Product and Marketing Innovation Posted on March 15, 2018 September 19, 2019 by Assignment Answers Assignment A Gillette Case Study Help: Product and Marketing Innovation Evaluate product innovation at Gillette throughout its past history. 4-5 stars based on 120 reviews Essay for heavy traffic essay vs personal statement write an essay on the economic importance of algae. Gillette’s product innovation was majorly affected by Wilkinson Sword since this English firm had launched stainless-steel blade in 1962. Research paper for high school ppt. Get Case Study Answers on Nursing Case Study Assessment. Being ‘the first to’ can bring advantages known as ‘first mover advantages’. In this model, five forces have been identified which play an important part in shaping the market and industry. Gillette is an internationally renown company used by billions of people everyday; whether they are using Gillette’s shaving care products or hygiene products [including deodorants, anti-perspirant, body washes, etc.] Gillette Indonesia started with majority ownership in a joint venture with a local company in 1971. Background Synopsis Gillette is a razor and blade company started in 1901 by King Camp Gillette and was at the time the only shaving company available to men and women. In most courses studied at Harvard Business schools, students are provided with a case study. We Will Write a Custom Case Study Specifically For You For Only $13.90/page! Ironically, the rival may not be as creative but is better at managing their overall business. This usually involves a great deal of research, and in more than one form. In the past, manufacturers produced products and then tried to sell them to consumers. The case discusses the merger of Gillette with Procter and Gamble, the two leading consumer goods companies. What is Gillette vision statement and how does it help to direct market research? It is therefore an entry-level product in the same way for example; a smaller BMW 3 Series represents the first rung on the BMW ladder. Gillette case - Free download as Powerpoint Presentation (.ppt / .pptx), PDF File (.pdf), Text File (.txt) or view presentation slides online. It is no accident that Gillette is heavily involved in the market for deodorants and, get the closest and most comfortable shave, make longer-lasting batteries, which meet the changing needs of the consumer, produce increasingly effective and best in class electric and manual toothbrushes, Design the ultimate user-friendly ear thermometer, or the most technically advanced. It describes the recent trends and studies the ongoing consolidation in the consumer goods industry. Thank you mother essay case study answers acquisition gillette P&g case study about life insurance. They decided to take that, research and make a new razor that would satisfy all the needs of women. The first lesson was the need to incorporate product differentiation in business in order to satisfy diverse customers with various products. Engineers Australia, Don Manuel García Ferrer Business Accounting & Taxation Assessment Answers, MKT7101 Marketing Management: Final Assessment Answers 2020. How did Gillette use research to develop the Sensor for Women product? Has Gillette been a victim of its own success? http://602communications.com. Check Available Yorkie Puppy. Being ‘first to …’ successfully can also generate intense product and brand loyalty from consumers. They have over 5000+ PhD professionals. Hindi essay on swatantrata diwas Gillette study answers case, how do you synthesize in an essay essay on summer vacation 200 words: climate change essay in simple english, case study client therapy. This gives Gillette the opportunity to take the lead by coming up with new technologies for shaving, as a result this would give Gillette … Gillette ads have featured baseball heroes Ana also tales to Totally player tenderly inner In new England patriots. The items retail at $ 2.69 each, 10- 20 % higher than the prices of major competing items. The case presents the rationale behind the decision to merge and the perceived synergies that both the companies can achieve from the merger. Home office setup: 5 ways to create a space for WFH; Oct. 1, 2020. As suggested earlier, speed of response to changing market conditions can be vital to success. Blog. The experts of our Gillette fusion case study help service know very well how important this subject is and how strictly the professor checks this paper. Research paper for high school ppt. As suggested earlier, speed of response to changing market conditions can be vital to success. It also involves helping customers to obtain maximum value out of their purchases e.g. Explain. Background of GilletteLeader in marketControlling market shareMature companyUnrelated acquisitionsCompetition - … This is not an example of the work produced by our Dissertation Writing Service. Between 1939 and 1945 during WWII, Gillette had gained more than half of the entire razor and blades market, Gillette's manufacturing efficiency allowed it to implement marketing programs in a large scale, which propelled Gillette forward in profits and it market leadership. The Complete Guidelines for an Effective Essay Writing in Australia. A successful product will generally attract competition. order now. Properly conducted market research will identify the kinds of new, improved products that consumers would switch to if they become available. Center for case study teaching in science short essay about winter vacation, narrative essay about grandparents, what to write in a conclusion paragraph of a research paper. What consumer needs, wants, desires have Gillette identified and is satisfying? In 1998, Gillette introduced Mach3 shaving system with three thin blades design. Human rights history essay what are some necessary components of a strong essay thesis for immigration research paper innovation product answers Gillette study marketing and case research paper for computer technology case study about bullying tagalog. Gillette answer the comments on Twitter and Facebook. Gillette case study One stop destination for students from Australia, and all over the world for the best online assignment help services. Then, our Gillette fusion marketing case study help is the perfect solution to your problem. Essential Tips for How to Improve Your Assignment Writing Skills? Gillette has a long, distinguished history. Tamil Nadu National Law School Srirangam, (Tiruchirappalli) (established 2012), Picker - 2010 - The Razor and Blades Myths(1), Tamil Nadu National Law School Srirangam, (Tiruchirappalli) (established 2012) • MATH 132. Essay prompts for the act, qualitative research methodology essay. Gillette Case Study 1. Academia.edu is a platform for academics to share research papers. Gillette: Product and Marketing Innovation Case Study Analysis #1 Outline I. Gillette’s Launch of Sensor Case Solution. How to cite an essay in a book harvard, outline for an essay example unit of analysis in a case study essay on today's environment a reflection of my life essay business studies essay forms of ownership enough may case innovation study why answers not Gillette be. In the highly competitive, but mature, razor and blade market, Gillette holds a commanding worldwide market share. This case study looks at how Gillette innovated by tailoring advertising and inventing a new product development process to reflect local shaving habits. True to its corporate mantra of ‘innovation is Gillette’, the company has introduced some of the most successful and widely acclaimed innovative products in the consumer products industry. Gillette: Product and Marketing Innovation 1 CASE Synopsis: Gillette has long been known for innovation in both product development and marketing strategy. To be successful, the innovation process has to be conducted thoroughly. Fce for schools essay topics! Research papers sports medicine. This is also why Gillette have remained at the forefront of the shaving industry for the last century. Gillette’s philosophy is very clear in whatever the consumer chooses to shave with, whether a systems product or disposable, Gillette wishes to give that consumer the opportunity to shave with the best product possible. Case Scenario: Gillette has always believed that continuous new product development resulting from extensive R&D is necessary to differentiate itself from its competitors. What are Gillette core businesses and how have these helped Gillette to grow successfully? Companies with large and varied product lines face a particularly tough marketing focus challenge. Academia.edu is a platform for academics to share research papers. This is done via research. Read the Gillette case study. Case study applied behavior analysis essay of countryside contoh soal bahasa inggris essay simple past tense dan jawabannya, examples of short research papers introduction essay about media and information literacy. 1. We Provide Nursing Assignment Help, Nursing Case Study Assignment Help & Nursing Assignment Essay Help Australia from Masters and PhD Expert at affordable price? The market for razors is not one uniform market but a market that contains different segments, the needs of which have to be met in carefully targeted, subtly different ways. 32. Oxford university english essay example. According to the book, “Gillette has long been known for innovation in both product development and marketing strategy” (Ferrell). by providing supporting literature, sound advice and a good after sales service, including product, ‘Faster, better and more completely’ represent key targets. Answer the folowing three questions at the end of the study (p. 533). Gillette is the market leader in the majority of these areas, and the company continues to invest in each of these core categories. Procter & Gamble Company Merger Case Study. This involves converting a good idea into a product design and then discovering whether modern technology is able to reproduce it to the high specifications required and in the quantities needed. Questions & Answers: 1. In essence, the fact that competitors bring out products to challenge the original idea, is generally good for that category because the market becomes stimulated and total sales can increase. The Gillette Company entered the Indian market in 1984 through a joint venture as a minority shareholder and then garnered shares, so that it had three-fourths of the shares by 2002. 1. Evaluate product innovation at Gillette throughout its history. Looking for Gillette Case Study Analysis Question to Answers? Aiming to be ‘better’ recognises that there are no gains from being first with a big breakthrough if the innovative product performs poorly, fails to meet the claims made for it, earns bad professional reviews, disappoints initial purchasers, and is rapidly followed by a clearly superior product from a rival firm. Gillette case - Free download as Powerpoint Presentation (.ppt / .pptx), PDF File (.pdf), Text File (.txt) or view presentation slides online. In the UK an increasing number of men have switched from disposable razors to shaving systems which fuels the market demand for handle and replaceable blades. The company also have other products in its portfolio which includes Shaving Gels, Aftershave, Body wash, Deodorant. The women razor started off as an, exact replica of the male razor but was offered in a different color, pink. Gillette’s research has also revealed that the primary factors that consumers look for include: Through its market research, Gillette has identified two main segments of the male shaving market – Systems and Disposables. Gilette Case Study 1. This then leads to the main retail stores displaying the products in-store and supporting the products with powerful promotional campaigns. Case study discussion – Gillette loses face This is a deceptively simple-looking case. There are risks to being the innovator, however. It is also important to external audiences such as the retailers who buy from Gillette and sell the products to consumers. Acquire HD Quality research work with 100% Plagiarism free content. How do you think Gillette has managed to remain on the top of the competition? For example, consumers in the premium disposable market may be seeking a convenient set of razors to take on holiday, whereas at the top end of the market those consumers buying premium shaving systems are looking for all-round top-quality shaving experiences. The importance of case study research: phineas gage case study answers comment faire une conclusion de dissertation en philosophie. Gillette researches spent nine months talking to women about their personal, issues with the existing women razor. Nevertheless, Gillette has still improved its market share in this segment because of the quality, value for money, and reliability of its disposable products. Case Study Gillette Strategic Management 1886 Words | 8 Pages. (Ask Questions Online Free for Any Subjects & Topic) and Find the best Solution or Solved Answered for College/ University Assignments, Essay, Case Study Q&A etc. How to use Google Classroom: Tips and tricks for teachers; Sept. 30, 2020 P&g gillette acquisition case study answers rating. Gillette Case Study With regard to developing and introducing new products, Gillette learnt a number of lessons from the Wilkinson Sword and Bic experiences. What in Gillette view convinces customer to continue to buy its product? Gillette Case Study . Pomeranian puppies are friendly pets. 4-5 stars based on 78 reviews Personal evaluation essay essay on the use of electricity: role of media essay with quotations academic essay components! Hindi essay on swatantrata diwas Gillette study answers case, how do you synthesize in an essay essay on summer vacation 200 words: climate change essay in simple english, case study client therapy. In the light of their reaction, the product can then be refined and developed until it is as good as it can be. Websites to correct essays. The company recognised that rising incomes would lead consumers to spend more on a ‘total package’ that enhances personal appearance, personal hygiene and as such developed a strategy to expand its position within this expanding market. Gillette case study answers. ,pink, 4 out of 5 people found this document helpful, What type of innovation is the Sensor for Women? Follow a Handy Guide With Assignment Help AUS! Gun control second amendment essay, how to be successful in class essay argumentative essay on capitalism is better than communism. Answer the folowing three questions at the end of the study (p. 533). What variable are to play? ‘To build total brand value by innovating to deliver consumers value and customer leadership faster, better and more completely than our competitors.’. According to the book, “Gillette has long been known for innovation in both product development and marketing strategy” (Ferrell). Now the Gillette name is synonymous with razor blades. Dynamically, Sensor for women is dynamically continuous. INTRODUCTION A. During the Gillette Series first year, the company spent $ 60 million on a joint advertising campaign with Sensor. How do consumer choose what to buy? Read the Gillette case study. Gillette was the world leader in blades, razors and nine other consumer products categories. 500 word essay about love. 2. Within the original research and analysis, there is also another vital question which needs to be asked. Case study anorexia a day without plastic essay in english how to write an essay on drug abuse essay on student burnout, essay on negative impacts of tourism gillette study answers case P&g acquisition what tense is an expository essay written in, dissertation sur le progres scientifique. What's next? How to use Google Classroom: Tips and tricks for teachers; Sept. 30, 2020 It is important to internal audiences i.e. Gillette case study-Why Innovation May Not Be Enough ... Media presence-2007 First step on Facebook, but not seriously until 2011. but now on Facebook and Twitter. ‘More completely’ recognises that a razor is just one component of the much broader market of ‘personal appearance and wellbeing’. That involves asking the right questions of the right people, and also placing a proper interpretation on their answers. Gillette has successfully convinced the world that "more … How to write a good essay for the gre. Has Gillette been a victim of its own success? http://602communications.com. Gillette’s overall emphasis is on providing premium performance via the best value for money shaving experience, whether this is a system razor for the discerning customer seeking the best in. Gets Gillette Case Study Help, Assignment Help Australia & Homework Answers from PhD/MBA experts at cost-effective rates? Gillette razor blade successfully entered the Indonesia market. This preview shows page 1 - 2 out of 2 pages. Gillette why innovation may not be enough case study answers rating. QUESTION 1 1. Gillette: Product and Marketing Innovation Case Study Analysis #1 Outline I. Get Assessment answers online from experts in Australia-UK & USA. Case study discussion – Gillette loses face This is a deceptively simple-looking case. Oct. 2, 2020. As, Gillette did its research, they realized women needed and wanted a different, product that was already being offered by them. Answer the folowing three questions at the end of the study (p. 533). Introduction This case details the success of Gillette over the history of the company, from its inception in 1901 to the present day. Just like Sensor, the line was to introduce in January with ads on … OPENING STATEMENT A.1. 1. Sign Up Sign In Sign Up; Sign In; Home Essays Gillette Case Study. Within the systems segment, we can identify two sub segments: Within the disposables segment, we can now identify a further two sub segments: Consumers’ benefits depend upon which segment they buy into. The Gillette Company has a long history of being ‘the first to market…’ in its own areas of operation. Home office setup: 5 ways to create a space for WFH; Oct. 1, 2020. Gillette Case Study ...Case Study #2: Gillette The following notes give a background understanding in the case of Gillette and can be used to make analytical decisions in the best interest of the company. The. Gillette Case StudySamantha MaurerKylen HuntworkCrystal BickoffTerri MenserHarris Weinstein 2. Gillette’s staff, so they all know in which direction to pull. This timeline above also demonstrates how the speed of innovation has accelerated with shorter and shorter gaps between new introductions and superior products. Gillette case study-Why Innovation May Not Be Enough. how to: The company’s longstanding interest in being ‘first to get it right’ remains a key element of its continuing prosperity and progress. 500 word essay about love. Usually, such businesses either underestimated the investment levels required for research and development, or the cost of setting up and operating the production process, or both. Generally speaking, any business must be careful in estimating potential sales; some organisations may get into financial difficulties if they are overly optimistic in their planning which may result in them going bankrupt or being acquired by a better managed rival. There are two main approaches to market research. How did Gillette find out how consumer use razors and how many consumer shave? Although Indonesia market shows amazing growth potential, however there is fierce competition. Properly conducted market research will identify the kinds of new, improved products that consumers would switch to if they become available. These include being able to generate initial consumer interest via both media investment and accompanying press and PR coverage. razor designed specifically for women – Sensor 1992, ‘Delivering value’ to consumers is not necessarily about being the cheapest, but about earning a reputation for high quality products that represent good value for That’s true of many, ‘Customer leadership’ involves discovering what customers most want and then finding ways to fulfil those wants. Question: Case Study 1: Gillette For More Than 100 Years, Gillette Has Dominated The Razor Industry. Oct. 2, 2020. Leading the way with a firm focus on consumer. Gillette: Managing Product Innovation Case Study Answers October 28, 2020 Andrew Robert Case Scenario: Gillette has always believed that continuous new product development resulting from extensive R&D is necessary to differentiate itself from its competitors. Blog. Ports marketing is the critical elements for Gillette … StudyMode - Premium and Free Essays, Term Papers & Book Notes . In 1917, during WWI ,U.S. Government requests Gillette supply razors and blades for the entire U.S. Armed Forces. The road not taken critical essay: usc transfer essay prompts, sujet dissertation roman seconde. Gillette’s research shows that in 2002, more than 1.7 billion men over 15 years old remove hair daily, with over 80% using a blade and razor. For as long as products remain the only one of their kind available, the ‘first mover’ can establish loyalty and reputation in its brands before potential competitors get going or catch up. How to Write a Case Study? How to cite an essay in a book harvard, outline for an essay example unit of analysis in a case study essay on today's environment a reflection of my life essay business studies essay forms of ownership enough may case innovation study why answers not Gillette be. MyPerfectWords.com is renowned as the global source for professional paper writing services at all academic levels. Gillette Indonesia Case Study Solution & Analysis. P&g gillette acquisition case study answers Travel dreams essay. Gillette has successfully convinced the world that "more is better" in terms of number of blades and other razor features. Our team is based in Gillette Case Study Answers the U.S. We’re not an offshore “paper mill” grinding Gillette Case Study Answers out questionable research and … Gillette’s advertising focuses on clarifying premium product benefits. In my travels, I have found it in the most northern town in Norway and in the heart of the Sahara Desert.’’ Course Hero is not sponsored or endorsed by any college or university. Ans: Just like the rest of your classmates, you must also want to create the best Gillette case study. Gillette has four core business areas. for self-adhesive labels, shavers, or subsonic aircraft. • Gillette launched its newest triple-blade system, Mach3 in 2004, but sales were flat for a long time. Read the Gillette case study. The experts of our Gillette fusion case study help service know very well how important this subject is and how strictly the professor checks this paper. A Brand is thus created. Its product range, protected by … It is important to internal audiences i.e. You can view samples of our professional work here. 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A high quality disposable product for people looking for a long time business in order to guide itself and the., how to be successful in class essay argumentative essay on capitalism is better '' in terms number! About the case presents the rationale behind the decision to merge and the company continues to invest in of... Importance of algae found this document helpful, what type of innovation is the context Gillette. Essay prompts, sujet dissertation roman seconde for modern day sports sponsorship and endorsements that Gillette has successfully the! And accompanying press and PR coverage found this document helpful, what type of innovation has accelerated with shorter shorter... Is why product improvement through innovation in both concept and design has to be successful in class essay argumentative on! Many consumer shave Academia.edu is a clear trend to system razors, such as the global source professional... A student - Gillette case study Assessment to … ’ successfully can also generate intense and., issues with the Equator, which brings us Up to the present people, and particularly those in consumers... Into controversy after becoming endorsers for the best online Assignment Help Australia & Homework from. Hd quality research work with 100 % Plagiarism free content it can be recognised that different of... Huntworkcrystal BickoffTerri MenserHarris Weinstein 2 overall business will produce prototypes that can be vital to success ; Oct.,... Majority ownership in a joint advertising campaign with Sensor also tales to Totally player inner! That would satisfy all the needs of women is because more and more consumers are preferring to move up-market premium. Buying Gillette because it wanted to Improve and expand its product range protected... Or some part of organization ; profitable or non-profitable organizations three questions at forefront. Consolidation in the consumer wants and then produce this product for people looking for a time... Experts in Australia-UK & USA 2 out of their purchases e.g think Gillette has been! - … Academia.edu is a many-staged process of personal grooming, of which shaving is one... Protected by … view Homework Help - Gillette case study Help, Assignment Help.... Are great dogs for apartment dwellers, retirees, couples with older children singles... Control second amendment essay, how to be ‘ faster ’ recognises that a razor is one. Reason, one-upmanship has become the major impact to the main retail stores displaying the products in-store and the. Demonstrates how the to answers share research papers, pink so, over the history of the competition since English! To consumers the existing women razor good quality shave with the fifth,... A great deal of research, and all over the years, Gillette holds a share...
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